Café Joe, a chain of coffee houses, is running a newspaper campaign featuring the barcodes. An Israeli coffee house chain, Café Joe, has just released its latest advertising campaign, which includes QR codes as a major step into mobile commerce for the company. When the barcode is scanned, it directs the newspaper readers to a free coffee offer. The QR codes are printed in local newspapers so that the readers can scan them with their smartphones in order to obtain a coupon for a free cup of coffee at Café…
Read MoreQR codes used in Israel to offer consumers free products
