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Xcel Brands brings augmented reality to Isaac Mizrahi

September 19th, 2012 | Add a Comment

Xcel and Aurasma give Isaac Mizrahi a high tech upgrade Xcel Brands, a leading multichannel retail and marketing organization, acquired the Isaac Mizrahi fashion brand last September and is now looking to put a high-tech twist on it by introducing augmented reality. The organization has been an advocate for augmented reality for years, using it to sell popular brands to tech-savvy consumers. Now, the company is focusing its efforts on the new Isaacmizrahinewyork application, which makes … Read entire article »

Filed under: Augmented Reality, Fashion/Art, Featured News, Technology News, Trends

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Xcel Brands brings augmented reality to Isaac Mizrahi

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