Survey finds that 70% of Irish consumers abandon mobile payment transactions

Mobile payment transactions - Women wiht computer and mobile phone

Consumers in Ireland are not keen on making payments via mobile if the process is too difficult. New research from Elavon, a global payments expert, reveals that mobile payment transactions are abandoned by over two-thirds of mobile consumers in Ireland, when these consumers find the mobile payments process to be too tedious and difficult. Several aspects of mobile transaction processes frustrated online shoppers. Elavon’s mobile shopping experience study, which involved 1,000 adult mobile shoppers in Ireland, noted that there were primary sources of frustration that lead to mobile users abandoning…

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