Wearable technology’s top brand is Apple, even though its device isn’t out yet

Apple Watch apps -wearable technology

Despite the fact that it won’t be releasing its smartwatch until early next year, it is still the brand in the lead. Even though Apple doesn’t yet have a wearable technology that is actually available to be purchased on the market, it has already become the leading brand in this category which has a considerable number of participants with products for sale. Consumers won’t be able to actually buy and test the Apple Watch until the start of next year but it is already a favorite. This was part of…

Read More

Mobile marketing search discoveries from Google and Ipsos

mobile marketing search statistics

A new discovery revealed that 70 percent of smartphone searchers will use “click to call”. A survey conducted by Google an Ipsos revealed that driving phone calls is still a very important and effective mobile marketing channel, particularly when it comes to a specific website feature. The study revealed that the click to call button maintains a very high value to marketers. Regardless of whether the searcher arrives using paid or organic mobile marketing results, the survey indicated that the value of the click to call button is a high…

Read More