The impact of Siri on mobile commerce

iphone4s

Though the iPhone 4S release was initially disappointing to most people who had been eager for the latest Apple mobile phone, it is still now being applauded as an incredible new device for many reasons, especially in its revolutionary Siri. Siri – a form of Apple digital assistant – is not only significantly different from other forms of interface between users and devices, but it also creates the potential for a wide range of changes in consumer computing and mobile commerce as a whole. Its impact on the way that…

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The difference Siri has made to our interaction with computers

Augmented reality mobile marketing

Siri, the new voice recognition technology from Apple, has resulted in a significant fundamental change in the way we interact with digital devices such as computers, as well as with each other, to a certain extent. Apple, under Eric Schmidt, has recognized that there will soon be a time when we will no longer need to type things into a query box and search through a long line of results that potentially contain what is sought. Technology like Siri will also help to ensure that computer users won’t need to…

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What do customers think of the new iPhone 4S?

iphone 4S

It’s no shock that the new iPhone 4S has left the store shelves empty, as all new releases of Apple devices always leave a “sold out” sign in stores both brick-and-mortar and online, but what people really want to know is what the actual customers think of their new devices. So far, the news for the iPhone 4S has been quite good. The reviews have been positive and users seem happy. The device is much faster than the previous version, with an improved camera and notably better software. It has…

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No other CEO has been loved by the masses like Steve Jobs

Steve Jobs 2010 iphone4 Release

Though Friday was the first day that the latest iPhone became available at Apple stores, many customers chose to endure the cold weather and wait in the long lines as a remembrance of Steve Jobs, the visionary from the company who had died only the week before. This was the first product release since the death of Jobs, and was a tribute to him. Some of the waiting customers kidded that the “S” in the new iPhone 4S model stands for “Steve”. One of the customers in New York, Tony…

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The reason Apple didn’t launch the iPhone 5

iphone4

Apple’s long awaited device launch event last week was met with a powerful wave of disappointment as it turned out that the new release was the iPhone 4S, and not the expected iPhone 5. Though many people believe that Apple had made an important mistake in this decision, there was actually a reason that the iPhone 4S hit the markets first. Indeed, it is likely that if the iPhone 5 was released at the event, more devices would have been sold than with the iPhone 4S, as current iPhone 4…

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