The impact of Siri on mobile commerce

iphone4s

Though the iPhone 4S release was initially disappointing to most people who had been eager for the latest Apple mobile phone, it is still now being applauded as an incredible new device for many reasons, especially in its revolutionary Siri. Siri – a form of Apple digital assistant – is not only significantly different from other forms of interface between users and devices, but it also creates the potential for a wide range of changes in consumer computing and mobile commerce as a whole. Its impact on the way that…

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