Mobile marketing is a growing trend with many of the world’s businesses, most of them focusing on campaigns powered by QR codes. An increasing number of government agencies are following suit, as is the case with the National Capital Commission of Canada. The agency recently unveiled the use of QR codes in Ottawa as part of an initiative to education visitors of the city’s history. Ottawa’s Terry Fox Statue now features a rather large QR code, which links to a mobile website embedded with a video on the cultural value…
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Mobile marketing with QR codes are taking over the ad biz
Big name companies are bringing QR Codes to mainstream advertising. Several businesses are now utilizing this new technology to grab potential mobile customers. Home Depot, Bed Bath and Beyond, Thwapr, HBO and Dick’s Sporting Goods, are just a few of the companies that have integrated QR Codes into commercials, mailed advertisements and movies. Marketing has another avenue now; beside the normal television, or radio spot. QR Codes are starting to burst onto the scene everywhere lately. A survey shows that in the last six months of 2010, the scanning of…
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