The Drumheller Mail, a community newspaper in Alberta, Canada, is the lates in a line of newspapers that is making use of QR codes. The codes had already appeared in advertisements that have appeared in the newspaper, but now they will be used to connect readers to online content. QR codes are still quite unfamiliar and many readers have yet to make use of them, prompting the newspaper to take measures to educate their readers on how to use them. The codes will allow readers to seamlessly connect to online…
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Mobile marketing on a budget
Maintaining your business presence to consumers can be a daunting task in a slow economy. Most small and medium sized businesses are cutting back on any unnecessary spending, just to stay open. Priorities are re-set; some things are put off, and other tasks, like advertising, are getting a minimal budget. There is good news; QR Codes have made it possible for you to keep your public presence, without going broke. Advertising expenses can add up quick for a small business; and chances are, you will only reach a small percent…
Read MoreScanning your way to a better education
Information is becoming increasingly mobile. To keep up with technology, the West Virginia University Libraries will be using QR codes to help students gain quick access to the resources offered by the libraries. The codes can be scanned with smart phones that have barcode scanning applications. David Roth, a library associate, says the codes are a great way to bridge the gap between digital content and physical media. When scanned, the codes will resolve to the library’s mobile website. From there, students will be able to check the availability of…
Read MoreScan and view all before you buy!
Developer of on-demand video product guides ShowUhow Inc. has announced that they will be using QR codes as part of their platform. The company unveiled their 360 Degree Product Experience Solution at the Spring 2010 DEMO Conference in Palm Desert, California. The platform guarantees that manufacturers and retailers will see higher a higher value of consumer interaction. The codes will be embedded on product packaging and will link to video tutorials or installation guides provided by ShowUhow. Consumers will also be able to contact support should they have an issue…
Read MoreNintendo’s new avatar with QR Codes
As QR codes gain popularity all over the world more companies, particularly those that specialize in interactive media, are beginning to make use of them. Gaming companies have been slow to warm up to the codes, but now Nintendo has begun favoring the codes in their latest campaigns for their new 3DS platform. Nintendo introduced the Mii digital avatars for their Wii platform in 2006. Mii’s can be customized to suit a user’s personality through a variety of aesthetic options. They can also be shared online with friends or family.…
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