Canadian newspaper QR code links to mobile website

Newspapers QR Codes

The Drumheller Mail, a community newspaper in Alberta, Canada, is the lates in a line of newspapers that is making use of QR codes. The codes had already appeared in advertisements that have appeared in the newspaper, but now they will be used to connect readers to online content. QR codes are still quite unfamiliar and many readers have yet to make use of them, prompting the newspaper to take measures to educate their readers on how to use them. The codes will allow readers to seamlessly connect to online…

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Mobile marketing on a budget

Maintaining your business presence to consumers can be a daunting task in a slow economy. Most small and medium sized businesses are cutting back on any unnecessary spending, just to stay open. Priorities are re-set; some things are put off, and other tasks, like advertising, are getting a minimal budget. There is good news; QR Codes have made it possible for you to keep your public presence, without going broke. Advertising expenses can add up quick for a small business; and chances are, you will only reach a small percent…

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Scanning your way to a better education

Information is becoming increasingly mobile. To keep up with technology, the West Virginia University Libraries will be using QR codes to help students gain quick access to the resources offered by the libraries. The codes can be scanned with smart phones that have barcode scanning applications. David Roth, a library associate, says the codes are a great way to bridge the gap between digital content and physical media. When scanned, the codes will resolve to the library’s mobile website. From there, students will be able to check the availability of…

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Scan and view all before you buy!

Developer of on-demand video product guides ShowUhow Inc. has announced that they will be using QR codes as part of their platform. The company unveiled their 360 Degree Product Experience Solution at the Spring 2010 DEMO Conference in Palm Desert, California. The platform guarantees that manufacturers and retailers will see higher a higher value of consumer interaction. The codes will be embedded on product packaging and will link to video tutorials or installation guides provided by ShowUhow. Consumers will also be able to contact support should they have an issue…

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Nintendo’s new avatar with QR Codes

As QR codes gain popularity all over the world more companies, particularly those that specialize in interactive media, are beginning to make use of them. Gaming companies have been slow to warm up to the codes, but now Nintendo has begun favoring the codes in their latest campaigns for their new 3DS platform. Nintendo introduced the Mii digital avatars for their Wii platform in 2006. Mii’s can be customized to suit a user’s personality through a variety of aesthetic options. They can also be shared online with friends or family.…

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Promotional goods with QR Codes

MagiCubes, a promotional goods manufacture, recently added QR Codes to all their products as a way of attracting more customers, and for the current ones to be more actively involved. Developed by PTI Corporation, MagiCubes are 3D advertisements in the form of puzzles that come in various shapes. These images are in excellent graphics wherein they can be changed into various shapes. Some are in quite simple ones like cubes which can be iconic or 20 sided diamond while others have more creative signs such as beer and soda cans. These…

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A mobile marketing giant!

The use of QR Codes has increased by 1200% according to Mobio who did a study for the months of July to December 2010. These figures show a massive increase in the importance of QR Codes, as they are now being utilized in advertisements, the internet, smartphones and other similar marketing uses.   QR Codes are actually barcodes but are in a two-dimensional (2D) matrix. However, these QR Codes can contain more information as compared to that of the traditional ones.  These  2d codes were introduced ten years ago in…

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A car buyers new best friend!

Auto Data Direct Inc., a Tallahassee based technology company that offers detailed vehicle histories and other information to shoppers, is now testing a new way to deliver their information through use of QR codes. The codes will be affixed to cars and trucks at participating dealerships and shoppers will be able to scan the codes to receive exhaustive auto histories straight to their phones. David Lloyd Charroin, owner of Capital City Imports, believes that QR codes could change the way people shop for new and used vehicles. He is currently…

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New York, New York!!

Michael Bloomberg, NewYork Mayor

New York City Mayor, Michael Bloomberg, announced on Tuesday that all city building permits awarded in 2013 will be attributed with their own QR codes. The codes will be in place by the time more than 975,000 permits for buildings and construction sites will expire. They will be added to the permits and will also be used for after-hours variances and Place of Assembly certificates of operation. New Yorkers that scan the codes with their smart phones can learn about the details of upcoming and currently ongoing projects. They will…

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QuickMark’s new 2d app for Mac

Screenshot of QuickMark App at Mac Store

The new QuickMark now allows two-dimensional tags for the Mac OS X that can be bought for only $2.99 at the Mac App Store. The 2D tag enables the Mac to easily decipher URLs, location coordinates, address cards and plain texts. For the recently released QuickMark, it has a Quick Code format and is able to read both QR Code and Data Matrix, which are the standard 2D codes. Recently, the use of 2D codes has become very popular. They can now be found not only in the Internet but…

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Eve Online unleashes their mystery QR Code into the gaming jungle

QR codes have officially made their way to the world of online gaming with their implementation in EVE Online. CCP, a game developer based in Iceland, introduced the code via twitter. Fans unfamiliar with the black and white box clamored for answers, while others used their smart phones to scan the code. CCP has encouraged users to scan the codes, as it holds the key to some rather important information. The upcoming PAX East event, a mammoth game convention where developers show off their latest creative iterations, is just around…

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