Tag: iphone mobile payments

iOS users testing EasyPay mobile payment app trial

Julie Campbell
iphone mobile payments

Apple has taken its first firm step into the mobile payment world with the intentions of turning its iPhone into a mobile wallet by making a virtual bank out of iTunes. This week marked the beginning of the Apple EasyPay payment system within its American stores, which will make it possible for its customers to use an iOS app to buy Apple Store accessories simply by using the device to scan the item’s barcode. The customer will make the payment for the purchase through his or her iTunes account, which…

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Will the second version of the Apple Store app change the mobile payment world?

Jorge Gonzalez
Augmented reality mobile marketing

The second version of the Apple Store app has now been officially launched, allowing consumers to use their Apple mobile devices to shop for products from the company or from other companies that have received its approval. This new Apple Store App is a significant upgrade from the original, which now looks rather antiquated in comparison. Though it would allow individuals to enroll in training and classes, manage their Genius Bar appointments, and obtain information about various Apple products, this new app has changed things dramatically. Now, users will also…

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What is Apple’s strategy for competing with Google Wallet?

Jorge Gonzalez
Apple vs Android mobile marketing

Industry experts primarily believe that the ever-elusive Apple has been looking into the use of near field communication (NFC) technology as a part of its upcoming iPhone and iPad devices for authorization systems to compete with Google Wallet and other mobile payment systems. Though this has not been confirmed, what many are wondering is why the company hasn’t yet openly acknowledged their exploration of this technology to convert the iPhone into a mobile wallet. The common assumption at the moment is that Apple is leaving it up to its nemesis,…

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