iphone mobile marketing Archives

Mobile marketing from Microsoft pokes fun at iPhone – again

09/17/201309/14/2013 Julie Campbell

Microsoft mobile marketing Apple iPhone 5S

Apple rivals have taken the iPhone 5S and 5C release as their next opportunity to take shots. The other leaders in the tech industry always see the most recent releases of Apple products as the perfect opportunity to use a snarkier side of mobile marketing, by drawing attention to what they feel are the downfalls of the products that the iPhone maker has just unveiled. However, with this latest release, Microsoft has managed to use this strategy in a humorous way. Microsoft has watched its most recent mobile marketing attempt…

Mobile marketing insight offered by Yesmail Interactive study

09/02/201308/31/2013 Julie Campbell

The firm has released its latest report regarding email metrics, with a considerable focus on smartphone and tablet use. Yesmail Interactive has just released a report that is geared toward changing the direction of the attention of mobile marketing companies toward the various elements of their email programs so that they will better reflect the preferences of their customers and adapt to the changing brand interaction patterns. The report, entitled “Yesmail’s Email Marketing Compass: The Mobile Effect” offers marketers a greater understanding for their campaigns. The findings of the study,…

Mobile marketing is most effective over iPhone

05/31/201305/31/2013 Stephanie Beck

Experian has released the results of its latest research showing Apple device owners are most engaged. Finding an audience that will be engaged by the ads that are produced by a campaign is one of the most important goals of mobile marketing, and the results of a recent study have shown that there is one device that leads them all in this regard. The study revealed that iPhone users are the audience with the greatest level of engagement. This is news that will likely be very welcome to mobile marketing…