Mobile marketing from Microsoft pokes fun at iPhone – again

Microsoft mobile marketing Apple iPhone 5S

Apple rivals have taken the iPhone 5S and 5C release as their next opportunity to take shots. The other leaders in the tech industry always see the most recent releases of Apple products as the perfect opportunity to use a snarkier side of mobile marketing, by drawing attention to what they feel are the downfalls of the products that the iPhone maker has just unveiled. However, with this latest release, Microsoft has managed to use this strategy in a humorous way. Microsoft has watched its most recent mobile marketing attempt…

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Mobile marketing is most effective over iPhone

Mobile Marketing News

Experian has released the results of its latest research showing Apple device owners are most engaged. Finding an audience that will be engaged by the ads that are produced by a campaign is one of the most important goals of mobile marketing, and the results of a recent study have shown that there is one device that leads them all in this regard. The study revealed that iPhone users are the audience with the greatest level of engagement. This is news that will likely be very welcome to mobile marketing…

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