Social media marketing ad exchange plan may form at Apple

Social media marketing ad exchange

The iPhone manufacturer could be joining into this type of agreement with Facebook and Twitter. Facebook has already entered into this kind of social media marketing and reports are showing that Twitter is seeking to head in the same direction, and now the latest reports are showing that Apple may also be considering this strategy. A newly published report is suggesting that Apple has intentions to launch an ad exchange. The report was published by Business Insider and suggested that this same form of social media marketing could be among…

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Mobile marketing is most powerful in iPhone and iPad

mobile marketing guide

Apple iOS devices are leading the way in terms of smartphone and tablet advertising. According to the results of a recent study, as published in a Millennial Media report, iPhone and iPad are the undisputed leaders in mobile marketing ad impressions and the next runners up don’t even come near the results that iOS based devices are achieving. This is striking as Apple’s devices are no longer the dominant operating systems in terms of the number of users. Though Android based devices have the largest number of total users, it…

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Mobile marketing is most effective over iPhone

Mobile Marketing News

Experian has released the results of its latest research showing Apple device owners are most engaged. Finding an audience that will be engaged by the ads that are produced by a campaign is one of the most important goals of mobile marketing, and the results of a recent study have shown that there is one device that leads them all in this regard. The study revealed that iPhone users are the audience with the greatest level of engagement. This is news that will likely be very welcome to mobile marketing…

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