Augmented reality app makes adbusting a legal and viable way to make art

Augmented Reality

Adbusting is a growing trend in the Eastern and Western U.S. Adbusting, also known as culture jamming, sees artists coming together to change existing advertisements with works of art. These works often hold some cultural commentary and are seen as vandalism in large cities. For some artists, the issue of vandalism can be quite the deterrent. As such, artists have begun using augmented reality as a way to carry out their adbusting goals. The Public Ad Campaign, a group of New York-based artists that considers all advertisements to be public…

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SkyView mobile app lets iPhone users see the stars, with the help of augmented reality

iphone app

Terminal Eleven, developers of mobile applications, have launched a new app for the iPhone that allows users to see the stars like never before. The app, aptly named SkyView, uses augmented reality to make stars, planets and distant solar systems visible to the naked eye. Augmented reality turns the iPhone into a powerful, albeit virtual, telescope, and has already garnered rave reviews in the Apple App Store. Stargazers are likely to find the app useful, as it will let them scour the galaxy day or night. SkyView makes use of…

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Forrester names some of the top brands for their mobile experiences

Mobile Commerce Industry

Though mobile does allow smartphone and tablet users access to the web, mobile has a great deal more to it than that, as it provides companies and brands with the chance to build next-generation experiences for consumers and add to the potential for convenience. Brands are able to engage their clients and form deep relationships that will continue over the long-term, assuming that they have performed in an innovative and contextual manner that uses the power of the technology to develop the type of experience that the user will find…

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