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eBay fashion joins the m-commerce marketplace

11/03/201111/03/2011 John Montgallo

As yet another indicator that m-commerce has gone mainstream, eBay Inc. is now advertising that its fashion branch is available through a mobile app that will allow consumers to perform eBay fashion searches and shop at any time and in any place. eBay has been observing the increasing trend to shop by way of smartphones and isn’t about to miss out on this growing opportunity. The following are some other notable figures about eBay’s entry to mobile. • In the third quarter of 2011, there were three mobile purchases made…

Apple announces an iPhone 5 event in the first week of October

10/03/201110/03/2011 Julie Campbell

Apple has finally confirmed an upcoming iPhone 5 event which will occur on October 4, giving Tim Cook his first opportunity to truly shine outside of the shadow of Steve Jobs. As an unofficial debut as the CEO of Apple Inc., the unveiling of the iPhone 5 will likely provide the best possible device and time for Cook. The keynote event will occur at the Apple Town Hall Auditorium at 10 in the morning (Pacific time) on October 4. Members of the media have been invited to view what is…

Forrester names some of the top brands for their mobile experiences

09/13/2011 Julie Campbell

Though mobile does allow smartphone and tablet users access to the web, mobile has a great deal more to it than that, as it provides companies and brands with the chance to build next-generation experiences for consumers and add to the potential for convenience. Brands are able to engage their clients and form deep relationships that will continue over the long-term, assuming that they have performed in an innovative and contextual manner that uses the power of the technology to develop the type of experience that the user will find…

Research shows Android to surpass Apple in downloaded apps for first time

09/10/201109/10/2011 Sam Lambert

Ovum, a research firm, has announced that Android will be overtaking apple in the number of downloaded applications for the first time in the history of the companies. The research has indicated that by the end of this year, Android will have achieved 8.1 billion downloads, when compared to 6 billion downloads that will have been made through iOS mobile devices manufactured by Apple. This reflects a tremendous year of growth for both platforms, as last year’s download totals were 1.4 billion for Android and 2.7 billion for Apple iOS…

IRCE offers iPhone apps basics in 2011 report

06/22/2011 Stephanie Beck

The Internet Retailer Conference and Exhibition’s 2011 report demonstrated the increasing importance and benefit of marketing and sales via mobile device, and offered a crash course in the basics of apps for Android and iPhone smartphones. This information was presented at the annual event by Brad Wolansky, the CEO of the Golf Warehouse retailer, which is already receiving approximately 3 percent of their sales through the use of mobile devices – almost all of which were iPads and iPhones. In fact, through The Golf Warehouse m-commerce site, 84 percent of…