Mobile marketing from Microsoft pokes fun at iPhone – again

Microsoft mobile marketing Apple iPhone 5S

Apple rivals have taken the iPhone 5S and 5C release as their next opportunity to take shots. The other leaders in the tech industry always see the most recent releases of Apple products as the perfect opportunity to use a snarkier side of mobile marketing, by drawing attention to what they feel are the downfalls of the products that the iPhone maker has just unveiled. However, with this latest release, Microsoft has managed to use this strategy in a humorous way. Microsoft has watched its most recent mobile marketing attempt…

Read More

Apple had plans for an augmented reality device, says ex-executive

apple event mobile iPhones

Apple put plans for an augmented reality device to rest Apple has been making headlines lately after revealing its highly anticipated iPhone 5S and iPhone 5C, but the company has been attracting some unintended attention for its work on developing a head-mounted augmented reality system. Apple currently has no plans for such a system, but according to ex-Apple executive Tony Fadell, Apple had been working on an augmented reality system that could have been a rival to Google Glass at some point in the future. Wearable AR device could have…

Read More

Apple’s BIG release falls short of mobile commerce expectations

iphone mobile technology news m-commerce

New iPhones may cater to mobile payments more effectively Apple has revealed the iPhone 5S, which has largely held true to speculations concerning the features it would offer. The latest iteration of the company’s flagship smartphone makes some modest improvements on its predecessor and includes new fingerprint scanning technology. The company also revealed additional details regarding iOS 7 and its use of Passbook, Apple’s modest digital wallet platform. While Apple may not be taking an aggressive step into the mobile payments space with its new iPhone and iOS 7, the…

Read More

Apple patent outlines possible future for mobile payments participation

iphone mobile payments NFC technology

Patent could hint at mobile payments future for iPhone 5S There have been many speculations concerning the next iteration of Apple’s popular iPhone, the iPhone 5S. Much of this speculation has revolved around Apple’s recent acquisition of AuthenTec, a developer of security technology, and the use of fingerprint sensors in the new smartphone and what it could mean for Apple’s mobile payments plans. A new patent filing has been discovered in Europe through the World Intellectual Property Organization that has shed some light on what the future of the iPhone…

Read More

This Week’s Mobile Commerce Round Up

Check out this week’s mobile commerce news round up with our new video news series…    Articles Covered and Notes For Review… Technology news rumors suggest the next iPhone will be out in June The most recent predictions being made by experts and bloggers in the mobile industry suggest that the iPhone 5S will be debuted on June 20. These predictions align with the typical launch cycles of previous iPhones, with initial news of these new mobile devices showing up in the early days of spring or summer. Wall Street…

Read More