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Mobile commerce race currently holds Apple in the lead

08/25/201208/24/2012 L. Green

Amazon is competition, but it has yet to take first place in this marketplace. ComScore released its data this month that reveals some surprising progress that has been made in the mobile commerce environment, by showing that Apple was the leader of the market, notably ahead of Amazon. That said the Kindle Fire is certainly keeping the iPad on the run. Recent struggles faced by companies such as Facebook or Zynga, which are currently dropping like stones, have led people to believe that the mobile commerce marketplace may have simply…

iPad remains the tablet commerce leader, though Boomers prefer Kindle

06/06/201206/06/2012 Julie Campbell

The latest research reports are showing that though Apple dominates the marketplace, Amazon has its niche. Jumptap has released its latest MobileSTAT report which has analyzed the use of tablet commerce and has made recommendations to marketers regarding the best and most effective practices for that channel. They found that mobile advertisers should engage with customers immediately following a major event. It is at that time that the largest number of device owners are actively using them. Furthermore, they respond best to ads that cater specifically to their own devices,…