Mobile commerce shows strong performance during Black Friday

black friday mobile shopping record

Report shows that retailers have found success in mobile commerce this year Branding Brand has released the latest edition of its Mobile Commerce Index report. This edition focuses on Black Friday and highlights the successes and struggles the retail sector has seen during that time. The report shows that mobile shopping has increased dramatically among consumers, especially when it comes to shopping online from a tablet device. According to Branding Brand’s report, one-third of all online revenue generated on Black Friday came from mobile devices, a 48% increase over the…

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Android platform is gaining ground as a mobile commerce, advertising platform

Android mobile commerce

Analysts may have outdated perspective of the Android operating system The Android platform is quite popular among consumers, but not necessarily among businesses and large enterprises. Many analysts in the e-commerce, advertising, and software sectors believe that Google’s mobile operating system is too exposed to malicious software and is fragmented by nature. For years, analysts have also suggested that Android consumers spend significantly less money through their mobile devices and these people are not likely to engage in any dynamic marketing. This may no longer be the case. New report…

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Demographics behind mobile commerce are varied

QR Code mobile commerce emographics

Research highlights the diversity within the mobile payments spends Mobile commerce demographics in the United Kingdom are quite diverse. According to research from EPiServer, those participating in mobile shopping and payments come from a varied group with equally varied walks of life. When it comes to new forms of commerce and technology, the common consensus is that adoption and participation is highest among younger consumers. That is not always the case, however, especially in the United Kingdom. Mobile commerce is most common among millennials than any other demographic According to…

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Tablet commerce is being driven by iPad users

t-commerce mobile wallet Apple ipad

These specific devices are making a considerable difference in the overall m-commerce landscape, as well. The global landscape within the tablet commerce environment may have reached an all time high in terms of competition, but the iPad devices from Apple have managed to hold their position as the firm leader in this segment of e- and m-commerce. New industry data has recently been revealed that has shown the continuation of the trend. This data was published by MMW and has revealed that the majority of transactions that occur over mobile…

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iOS 7.1 release from Apple brings notable improvements

apple iphone unlocking iOS 8 augmented reality

The addition of CarPlay and improvements to Siri will keep iPhone users tinkering for a while. Apple has just released the most recent update to its operating system, as iPhone and iPad users download iOS 7.1 into their mobile devices and discover the new CarPlay as well as some significant improvements to Siri. Among all of the improvements that were made, CarPlay was certainly among the largest. This feature of iOS 7.1 is the infotainment system from Apple that was just announced last week. It is compatible with iPhone 5,…

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