Mobile commerce on Christmas Day was led by smartphones

Holiday m-commerce shopping present

Shopping trends on December 25 were revealed by IBM and showed that cell phones beat out tablets. IBM has released its figures regarding mobile commerce and shopping trends that occurred on Christmas Day 2013, and it has shown that even though the tablet has been seen as the primary shopping device, it was smartphones that led the way on that specific day of the year. This is according to the IBM Digital Analytics Benchmark and the assessments it included. When it comes to mobile commerce both in traffic and in…

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Black Friday mobile commerce was led by iOS devices

black friday mobile shopping record

Apple’s gadgets took a massive 82 percent share of the purchases on the first day of the shopping season. According to the data that was released by the Digital Analytics Benchmark group at IBM, iOS has once again led the way when it comes to Black Friday mobile commerce, as a series of reports have shown that device owners based on the Apple operating system were far more likely to make purchases than those with Android. Despite the fact that there are far more Android devices being used, they still…

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Mobile security could benefit from combined Nokia and Microsoft effort

Microsoft mobile secrurity Outlook app

The two companies are actively working to raise the stakes for making the devices safer. Microsoft’s agreement to purchase the smartphone business from Nokia – worth $7.2 billion – is giving the software company the boost that it may need to surpass both Samsung and Apple in terms of mobile security. The company is gathering what it needs to create a smartphone platform that is enterprise class. Despite the fact that Microsoft does now have the technology and will soon also have the manufacturing facilities that it requires, it is…

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Mobile commerce gap between iOS and Android is growing

Mobile Commerce Traffic

Apple devices are extending their lead in terms of generating traffic over mobile devices. According to a mobile commerce report that has recently been released by Gene Munster, an analyst at Piper Jaffray, devices using Apple’s iOS operating system are continuing to lead the web traffic generation space in the United States over Google’s Android based devices. Furthermore, the gap between these two types of device is continuing to grow as iOS leaps forward. In order to be able to obtain mobile commerce traffic data that was as accurate as…

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Mobile commerce statistics show 23 percent of web traffic is from smartphones and tablets

m-commerce

The same research has shown that Apple devices represent more visits than those based on Android. The results of a study conducted by Walker Sands Communications – a marketing and public relations firm – has revealed that 23.14 percent of visits to websites that occurred in December 2012 were of the mobile commerce nature, having stemmed from smartphones and tablets. This was an increase of 84 percent over the figures that were recorded a year earlier. When compared to January 2011, there was an increase of 283 percent in mobile…

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Mobile commerce focus placed on Android and iOS

Apple vs Android mobile marketing

A survey has shown that there has been a push by developers to focus on those two operating systems. According to a survey that was conducted jointly by IDC and Appcelerator, developers have been maintaining a focus on Android and iOS as the industry continues to take bigger steps into mobile commerce. These two companies are now anticipating a massive explosion of the channel. Based on their survey results, the companies feel that mobile commerce is not only set to take off, but that it will transform the way that…

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Mobile commerce share from iOS devices is 80 percent

Mobile Commerce Traffic

Apple devices make up the majority of all wireless online spending . The time has arrived that smartphones and tablets have become mainstream products, and people are using them for a growing number of daily activities, including shopping using mobile commerce websites. The more shoppers use these devices to make their purchases, the more Apple seems to take the lead. This is an important consideration as one of the most defining holiday shopping seasons for mobile commerce begins to take its very first steps. It is believed that approximately one…

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