Google has been making several moves to prepare for the predicted spike in mobile marketing this year and to continue to deliver highly effective mobile advertising options, such as its recent patenting of mobile ads that are temperature, noise, and light sensitive. This effort has been made to help Google to better deliver its ads based on the specific environment of a smartphone user, when combined with his or her behavioral profile. Its filing was granted through US patent 8,138,930 and allows a mobile device such as a smartphone to…
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Mozilla places focus on “do not track” feature for mobile
Mozilla, creator of the popular Firefox web browser for computers, has announced that it is now developing an open-source operating system for both tablets and smartphones that will supports “do not track” from its very foundation. Many standard web browsers for computers now include a feature that allows users to opt out of online tracking with a “do not track” option which indicates to third parties – such as marketing companies, advertisers, etc. – that the user does not want to be tracked. This option has been exceptionally limited for…
Read MoreSony begins global smartphone marketing campaign
This week, Sony will be launching its marketing campaign worldwide in order to introduce its Xperia smartphones to consumers for the first time. The massive global campaign from Sony Mobile Communications is the start of its return into the mobile phone marketplace and underscores the connected entertainment experience with Sony that is enhanced by these new devices. The campaign itself has been entitled “Made of Imagination” and will begin on Saturday, March 24, starting with a 60 second commercial that was directed by Wes Anderson; who was nominated for an…
Read MoreTechnology today and tomorrow according to Google CEO Eric Schmidt at the Mobile World Congress
Eric Schmidt, CEO of Google, was a keynote speaker at the Mobile World Congress 2012 in Barcelona, and though he focused on the new mobile Chrome browser app, and Android, he also spoke of the state of technology in the world today, and where he believes it will be going in the near and more distant future. Schmidt began his presentation almost immediately with a demo of the newly released Google Chrome for Android, with the assistance of Hugo Barra from Android. Barra explained that the mobile browser was designed…
Read MoreMobile World Congress declares Nokia 808 PureView “Best New Mobile Handset, Device, or Tablet”
The Mobile World Congress in Barcelona saw the unveiling of the Nokia 808 PureView on the very first day, and has already earned the title of “Best New Mobile Handset, Device, or Tablet” at the event. This new Symbian handset, which features a camera sensor with 41 megapixels, was granted the honor from a panel of judges made up of journalists and analysts from Canalys, Nomura, Mobile Choice Magazine, and other groups and publications focused on the industry. According to a post from the executive president of smart devices, Jo…
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