Google files for patent for mobile ad sensitive to light, sound, and temperature

Google mobile ads

Google has been making several moves to prepare for the predicted spike in mobile marketing this year and to continue to deliver highly effective mobile advertising options, such as its recent patenting of mobile ads that are temperature, noise, and light sensitive. This effort has been made to help Google to better deliver its ads based on the specific environment of a smartphone user, when combined with his or her behavioral profile. Its filing was granted through US patent 8,138,930 and allows a mobile device such as a smartphone to…

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Mozilla places focus on “do not track” feature for mobile

Mobile Commerce news

Mozilla, creator of the popular Firefox web browser for computers, has announced that it is now developing an open-source operating system for both tablets and smartphones that will supports “do not track” from its very foundation. Many standard web browsers for computers now include a feature that allows users to opt out of online tracking with a “do not track” option which indicates to third parties – such as marketing companies, advertisers, etc. – that the user does not want to be tracked. This option has been exceptionally limited for…

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Sony begins global smartphone marketing campaign

Xperia sola smart phone

This week, Sony will be launching its marketing campaign worldwide in order to introduce its Xperia smartphones to consumers for the first time. The massive global campaign from Sony Mobile Communications is the start of its return into the mobile phone marketplace and underscores the connected entertainment experience with Sony that is enhanced by these new devices. The campaign itself has been entitled “Made of Imagination” and will begin on Saturday, March 24, starting with a 60 second commercial that was directed by Wes Anderson; who was nominated for an…

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Technology today and tomorrow according to Google CEO Eric Schmidt at the Mobile World Congress

Eric Schmidt MWC 2012

Eric Schmidt, CEO of Google, was a keynote speaker at the Mobile World Congress 2012 in Barcelona, and though he focused on the new mobile Chrome browser app, and Android, he also spoke of the state of technology in the world today, and where he believes it will be going in the near and more distant future. Schmidt began his presentation almost immediately with a demo of the newly released Google Chrome for Android, with the assistance of Hugo Barra from Android. Barra explained that the mobile browser was designed…

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Mobile World Congress declares Nokia 808 PureView “Best New Mobile Handset, Device, or Tablet”

Nokia 808 PureView mobile technology news

The Mobile World Congress in Barcelona saw the unveiling of the Nokia 808 PureView on the very first day, and has already earned the title of “Best New Mobile Handset, Device, or Tablet” at the event. This new Symbian handset, which features a camera sensor with 41 megapixels, was granted the honor from a panel of judges made up of journalists and analysts from Canalys, Nomura, Mobile Choice Magazine, and other groups and publications focused on the industry. According to a post from the executive president of smart devices, Jo…

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Texas Instruments shows off new OMAP 5 platform at the Mobile World Congress in Spain

Texas Instruments OMAP 5 platform

Texas Instruments Incorporated (TI), a global technology development company, has big plans for augmented reality and will be showing of the latest version of its OMAP mobile processors at the Mobile World Congress conference this week in Barcelona, Spain. The company’s OMAP 5 platform, the latest development to their popular line of processors, will incorporate several new technologies that will make it one of the most powerful and versatile processors available. TI believes that the OMAP 5 will show people a new side of augmented reality that could change their…

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Augmented reality system could help astronauts perform complicated surgeries while on mission

Augmented reality has been gaining more attention for its possible applications in the medical field. The technology could give surgeons a way to perform surgeries. The European Space Agency (ESA) has developed a new augmented reality system called the Computer Assisted Medical Diagnosis and Surgery System (CAMDASS). The agency believes that this system could be a major benefit for astronauts with medical training and could prepare them for any medical emergencies that arise during lengthy missions. Currently, CAMDASS is being used for diagnostic purposes. Using the system’s head-mounted device, astronauts…

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DARPA throws support behind augmented reality contact lenses from Innovega

Augmented Reality contact lens

Augmented reality may be the future of marketing, but that is not the only use for the technology. In recent years, augmented reality has advanced at a rapid pace. Technology developers have made major strides in taking the technology from the regions of novelty to the realm of practicality. These efforts have not gone unnoticed by the U.S. government. The Defense Advanced Research Projects Agency (DARPA) has begun investing in a new project from Innovega, a Washington-based technology developer. Innovega specializes in high-tech eyewear. The company has created a new…

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Pioneer unveils new augmented reality heads-up-display that can enhance driving and give consumers a chance to test drive digital vehicles

Consumer Electronics Show

The Consumer Electronics Show is in full swing and augmented reality is getting a lot of attention. Several technology developers have been showing off their latest products at the event, some of which are claimed to be taking augmented reality to a new level. Pioneer, a developer of mobile AR applications, has unveiled a new heads-up-display (HUD) system that uses the technology to help people test drive vehicles digitally. The system is scheduled to debut in Japan within the next few months. Tentatively dubbed AR Display, the HUD sends consumers…

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The future of health care may be in the hands of augmented reality and NFC technology

Ergonomidesign, a leading design consultancy firm, has revealed what the future of health care system may look like. A team of researchers from the firm have created a new system that combines the emerging trends in technology, life and health science, and social networking. Much of the system makes use of augmented reality technology to handle high detail displays of information. The physical aspects of the system use NFC technology as a way to enable quick communications between patients and health care professionals. To see the firm’s creation, it looks…

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