international mobile marketing Archives

Mobile marketing may soon look to India for trends

09/04/201308/31/2013 Stephanie Beck

The country’s population of over one billion could soon help to dictate the direction taken by marketers over that channel. India is well known as one of the countries in the world that has the fastest population growth and, at the same time, it is now also being seen as the location where future mobile marketing trends will likely find their start. This announcement was made by the MMA’s Asia Pacific’s managing director, Rohit Dadwal. The APAC branch of the Mobile Marketing Association (MMA) stated that the mobile marketing environment…

Mobile marketing around the world was worth $5.3 billion last year

06/11/2012 Julie Campbell

One third of that spending was in the Asia-Pacific region. Findings from an Interactive Advertising Bureau (IAB) analysis has shown that the worldwide mobile marketing spending last year was $5.3 billion 31.4 percent ($1.7 billion) was spent on advertising in North America. The complete study was conducted by the IAB Mobile Marketing Center of Excellence, in conjunction with the HIS Screen Digest, and the IAB Europe. The purpose of the research was to try to determine how big the smartphone and tablet advertising marketplace truly was, both globally, as well…

Awareness of QR codes growing in Germany as companies begin to adopt mobile strategies

10/25/2011 Stephen Vagus

Germany’s Lobbe Group, an industrial waste disposal company, was an early adopter of QR codes when they began appearing in Germany a few years ago. The codes were plastered on a select few of the company’s waste disposal trucks and the response has been favorable. The company is now launching a new campaign that will emblazon their entire fleet of trucks with QR codes. The campaign is being designed to help other businesses connect with the Lobbe Group. In Germany, QR codes are still uncommon. The codes have seen modest…

Tesco launches a virtual grocery store – for real, this time

08/27/201108/27/2011 Jesse Collins

Tesco, the international grocery chain based in the UK, launched a concept grocery store in the Hanganjin subway station in Seoul, South Korea, recently. The store featured thousands of products, each labeled with their own QR code. By scanning the code, shoppers would have been able to add the item to a virtual shopping cart and then paid electronically. The store was only available for a scant few hours and was never actually operational as it was little more than a concept. Tesco, however, has not abandoned this concept, and…