How companies are unlocking the QR code return on investment

QR Codes

North Little Rock, Arkansas printing firm CustomXM has been watching the increase in digital communication over the last few years and has developed an interest in QR codes as an important tool to bridge the gap between the print and digital worlds. Its CFO and president, Paul Strack, has said that they’d been keeping an eye on these two dimensional codes and has seen the tremendous potential they hold. Chief marketing officer Jason Pinto from interlinkOne, a marketing software provider from Boston, elaborated on the benefit of the codes, saying…

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