Filmmakers embrace interactive technology to give audiences a more engaging experience

AR Technology

As technology becomes more advanced, its relationship with the world of nature is gaining more attention. Filmmakers are turning to multimedia to produce more interactive movies and have been taking interest in augmented reality. Such is the case with “Bear71,” a new documentary that examines the relationship between wildlife and technology. The documentary is part of the “New Frontier” program from the Sundance Film Festival, which seeks to showcase how filmmakers are using new technologies to create interactive experiences. The documentary follows a grizzly bear in the Banff National Park…

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Window stickers with printed QR Codes help consumers

A new QR (Quick Response) code marketing system for cars was recently unveiled by Web Tech Services, a well known web marketing company which is situated at the Dallas Fort Worth Metroplex. The QR system offers car deals and offers a inventory management system for the car dealership industry. QR codes are 2D barcodes which can be used for generating specific data. As an example, it can be used to direct a user towards a certain URL landing page that has complete info about a certain car. Web Tech Services’…

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