QR Code Press

Interactive marketing becoming more popular in South Korea

08/29/201208/28/2012 Jorge Gonzalez

Marketing industry continues to adjust to the trends influencing consumer interest As mobile technology becomes more common amongst consumers, the marketing industry has to adapt to the changes in consumer interest. South Korea’s marketing industry is the latest sector to experience a technological transformation, with many advertisers beginning to focus on interactive marketing. As such, NFC technology is beginning to gain traction in the industry because of its ability to dynamically connect consumers with businesses. The use of the technology is expected to continue growing as more marketers see success…

Unlock the Invisible with Your Mobile

08/29/201204/13/2014 Guest Post

Reveal and enjoy animated 3D art hidden in adverts and claim exclusive discounts on the go with latest app update from onvert.com. Onvert.com, the most accessible augmented reality service; announces today the astonishing new features of its latest 1.6 version, available now to download from Apple iTunes and Google Play. Key features include: • Animation – see things spin, move and react to gravity and location as you move • Vouchers – collect embedded discounts as you scan • Screen Capture – share your photos of the action • New…

Publishers embrace augmented reality to appeal to consumers

08/28/201208/27/2012 Stephen Vagus

Bauer Media Heat magazine augmented reality

IPC and Bauer Media to utilize augmented reality technology Publishing giants IPC and Bauer Media have embraced augmented reality with the launch of separate initiatives that are fashioned for the leading publications. IPC’s Look magazine and Bauer Media’s Heat magazine will feature a variety of digital content that is designed to improve the experience of readers. Both publishers believe that the technology may help them compete with digital platforms, which have become rampantly popular with consumers. The initiatives are primarily focused on t he UK market, where circulation of print…

Jones Soda Sponsors Mrs. Washington with Personalized QR Code Label For Mrs. America Pageant

08/16/201204/13/2014 Guest Post

Seattle, WA based Jones Soda is supporting Jessica Riggs, Mrs. Washington 2012, with a personalized label with her photo and QR Code. Jessica’s soda was created for her Mrs. America Pageant gift basket she will give to her 50 sash sisters in Tucson, AZ on August 29th. While on her summer Pacific Northwest “health and wellness” press tour, the mother of two is also giving her interactive digital bottles to journalists. The QR Code was created through the Microsoft TAG site and currently links to Mrs. Washington’s “About Me” landing…

NFC technology to be used in new outdoor marketing ploy

08/05/201208/04/2012 Stephen Vagus

DMC teams with Primesight to engage consumers in a new way Digital Cinema Media (DCM) has announced its partnership with Primesight, an outdoor media company, this week. Through the partnership, the companies aim to install 100 new interactive panels throughout DCM’s cinema estates. These interactive panels will be equipped with NFC technology, which will be used to engage consumers on a dynamic level. The initiative is meant to bring brands closer to consumers, allowing the two to interact more fluently. NFC technology has already shown itself to be fairly proficient…