Tag: interactive marketing

Sephora unveils augmented reality digital mirror

Stephen Vagus
Sephora augmented reality

Sephora teams with ModiFace to produce innovative digital mirror French cosmetics brand Sephora has partnered with ModiFace, a virtual reality technology company, to create a digital mirror that leverages augmented reality. The mirror is, essentially, a monitor equipped with a camera that feeds visual information to the screen. Customers can use the digital mirror to try on eye shadow, which will appear on their face thanks to augmented reality. AR is becoming quite prominent in the marketing field as its interactive nature is becoming better understood. Businesses need to find…

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What do your customers expect from your mobile marketing campaigns?

John Montgallo
Mobile Campaign

Smartphone customers are already building expectations, but are you meeting them? As smartphones rapidly increase their market share among mobile device users, campaigns that target cell phones with those capabilities are becoming more common. As a new channel, however, it isn’t always obvious. Moreover, brands need to recognize that optimizing their websites isn’t the full extent of the process. However, as something new, they aren’t always sure what other steps to take. What do consumers want from their mobile marketing campaigns? Unfortunately, they’re not exactly sure, themselves. Though they know…

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Augmented reality picking up steam in marketing

Sam Lambert
Augmented Reality contect lens (not actual device)

Advertisers beginning to show more serious interest in augmented reality Augmented reality has long been considered a technology that is best suited for entertainment. While it is true that the technology has performed well in keeping consumers entertained, it also has uses that extend beyond gaming and similar forms of engagement. As augmented reality becomes more common, its uses in advertising are attracting more attention. Marketers are beginning to see the merits of engaging consumers through the use of highly interactive augmented reality campaigns that produce significantly better results than…

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Candy Lab aims to make marketing more robust with augmented reality

Stephen Vagus
Augmented Reality app

  Candy Lab attempts to tackle interactive marketing issues Augmented reality is all the rage these days. Consumers are taking to augmented reality like a seal to water, which has created a promising opportunity for advertisers looking to connect with these tech-savvy individuals. Though advertisers are well aware of the marketing potential of augmented reality, few have found a way to engage consumers in an effective manner that is not considered intrusive. An augmented reality startup called Candy Lab may have the answer to this problem. Cachetown app turns advertisements…

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Telefonica launches augmented reality marketing campaign

Jorge Gonzalez
Mobile Commerce augmented reality marketing campain

Augmented reality marketing finds favor with Telefonica Telefonica, Spain’s largest broadband and telecommunications provider, has embraced augmented reality in the hopes of revitalizing its marketing endeavors. Augmented reality has managed to gain a great deal of acclaim in the marketing world because of its ability to engage consumers. Those making use of augmented reality marketing campaigns have been met with success, as the products being promoted through such campaigns have received high levels of exposure. Telefonica believes that augmented reality marketing will help the company appeal to a new generation…

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