Augmented reality makes an impression in Canada

Augmented Reality turning print ads into interactive media

Canada gets bombarded with augmented reality during Thanksgiving Canada recently kicked off its Thanksgiving celebrations and among the festivities augmented reality began to appear nearly everywhere. Digital content flooded the country over the weekend, much of which was accessed through mobile devices, such as smart phones and tablets. This digital content was embedded in numerous materials, such as newspapers, print advertisements, and was also promoted during sports broadcasts and other televised events. When the celebrations came to an end, augmented reality had left its mark on Thanksgiving. Digital content finds…

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Augmented reality marketing advances in Canada

Astral Out-of-Home transit shelter

Astral Out-of-Home and Ad-Dispatch launch new augmented reality application Augmented reality is gaining traction as a marketing tool. Augmented reality marketing has shown itself to be somewhat successful due to its high level of engagement. Consumers have long showed favor for participating in marketing campaigns that are dynamic and appeal to their love of interactivity. Astral Out-of-Home, and outdoor marketing company, and Ad-Dispatch, a digital production company with a focus on augmented reality, have teamed to launch new applications that leverage the concept of augmented reality marketing. iRiS AR aims…

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