Lions, Tigers and QR Codes?

Advertising has gone to the animals, literally. Actually, in this case it isn’t advertising, it’s education. The Santa Barbara Zoo is utilizing QR Codes to give patrons the opportunity to interact with the animals. This is not only brilliant on their part, but a move that should set a standard for every other business out there. QR Codes are small, square, 2-D boxes similar to barcodes. Smartphone’s can download an application that allows them to scan the code and be taken to a website, information or video that has been…

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