New spam regulations for SMS in India to become effective on September 27

SMS Mobile Marketing

According to a Telecom Regulator TRI notice, India’s new SMS spam regulations will go into effect on September 27, 2011. This comes on the heels of an announcement made by that nation’s Telecom minister, Kapil Sibal, which was made last month regarding SMS spam. It is the hope that through the new regulation, unsolicited bulk SMS providers will no longer be able to send these incessant mobile marketing messages. In August, Sibal had promised that this practice would come to a halt within six weeks, and this recent announcement shows…

Read More