QR Code Detective: Are your barcodes making things better?

qr code stamp card

Using quick response codes can provide a range of benefits, but do they offer an improvement over the alternative? There is no mystery to the fact that the use of a QR code can offer a tremendous amount of potential to a mobile marketing campaign, or to the completion of certain processes such as registrations or even bill payments, but the key to getting it right is in making sure that it is providing an option that is easier than the traditional alternative. Why would a consumer scan a quick…

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