Instagram Explore ads are being added to the popular social media platform

Instagram Explore Ads - Instagram on iPhone

The Explore page will soon be featuring ads, too. Instagram Explore ads are making their way to the Facebook-owned social media platform, Instagram recently announced. Explore is where the social media’s users go to discover new content that connects them to their interests. Eighty percent of people follow a business on Instagram. According to the official announcement made by Instagram, 80% of people follow a business on Instagram and Explore can help them find the next business or product that they might love. “Brands are an important part of the…

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Both Instagram founders have suddenly resigned without leaving an explanation

Instagram Founders - Instagram sign on hand - resign

The social network’s CEO Kevin Systrom, and CTO Mike Krieger are both leaving in a few weeks. The two Instagram founders currently heading the company have both announced their resignations. CEO Kevin Systrom and CTO Mike Krieger resigned suddenly and didn’t give any explanation as to why they plan to exit the social media company within upcoming weeks. A statement was left saying that both the chief executive officer and chief technology officer are leaving. Systrom released a statement earlier this week saying that both he and Krieger didn’t intend…

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A third of UK Instagram Shoppers purchase products promoted by influencers

Instagram Shopper - Instagram App on Phone

New research reveals that UK users of the social media app are swayed by Instagram influencers. It’s no secret that Instagram shoppers are influenced by social media marketing. However, new research from influencer marketing platform, Takumi, has revealed that about a third of UK Instagram users are more likely to buy a product if it was promoted by an influencer on the social media platform. The survey found that 18 – 35-year olds were especially likely to make purchase decisions influenced by Instagram. The Takumi research was carried out by…

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Instagram mobile shopping app is reportedly in the works

The social media network is developing a standalone mobile app for online shopping. An Instagram mobile shopping app may be developed in the future as the Facebook-owned social media network’s potential for e-commerce grows. The new app may be called IG Shopping. The possible standalone Instagram mobile shopping application would reportedly allow users to look through goods from online merchants and purchase them directly in the app, according to The Verge. Although the new app does not yet have a name, it may be called IG Shopping, which would be…

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