More paid features slated for Meta apps

Meta apps - Facebook and Instagram logos

Facebook and Instagram are among the applications that are lining up for additional premium features. A newly established team focused on Meta apps are getting ready to identify and build “possible paid features”, including Facebook, Instagram and WhatsApp, according to an internal memo issued to the company’s employees last week that was cited in a The Verge report. The new division of the company is its first step into the development of paid social media features. The company’s social media platforms have billions of active users. That said, the Meta…

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Instagram Explore ads are being added to the popular social media platform

Instagram Explore Ads - Instagram on iPhone

The Explore page will soon be featuring ads, too. Instagram Explore ads are making their way to the Facebook-owned social media platform, Instagram recently announced. Explore is where the social media’s users go to discover new content that connects them to their interests. Eighty percent of people follow a business on Instagram. According to the official announcement made by Instagram, 80% of people follow a business on Instagram and Explore can help them find the next business or product that they might love. “Brands are an important part of the…

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A third of UK Instagram Shoppers purchase products promoted by influencers

Instagram Shopper - Instagram App on Phone

New research reveals that UK users of the social media app are swayed by Instagram influencers. It’s no secret that Instagram shoppers are influenced by social media marketing. However, new research from influencer marketing platform, Takumi, has revealed that about a third of UK Instagram users are more likely to buy a product if it was promoted by an influencer on the social media platform. The survey found that 18 – 35-year olds were especially likely to make purchase decisions influenced by Instagram. The Takumi research was carried out by…

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