Instagram Explore ads are being added to the popular social media platform

Instagram Explore Ads - Instagram on iPhone

The Explore page will soon be featuring ads, too. Instagram Explore ads are making their way to the Facebook-owned social media platform, Instagram recently announced. Explore is where the social media’s users go to discover new content that connects them to their interests. Eighty percent of people follow a business on Instagram. According to the official announcement made by Instagram, 80% of people follow a business on Instagram and Explore can help them find the next business or product that they might love. “Brands are an important part of the…

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A third of UK Instagram Shoppers purchase products promoted by influencers

Instagram Shopper - Instagram App on Phone

New research reveals that UK users of the social media app are swayed by Instagram influencers. It’s no secret that Instagram shoppers are influenced by social media marketing. However, new research from influencer marketing platform, Takumi, has revealed that about a third of UK Instagram users are more likely to buy a product if it was promoted by an influencer on the social media platform. The survey found that 18 – 35-year olds were especially likely to make purchase decisions influenced by Instagram. The Takumi research was carried out by…

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