Overall texting is trending downward in that region as consumers look for cheaper solutions to communicate. Though communicating over smartphones has never been as popular or as common as they are today, consumers in the Middle East are steering away from traditional texting and the costs associated with it, causing SMS mobile marketing to have its effectiveness placed at risk in that region. Consumers are looking for messenger services that are cheaper or come with no cost at all. According to newly published reports, texting is on the way out…
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In-store mobile commerce gives retailers a boost
Though shopping over smartphones is often measured in sales, the influence the devices have is broader than that. Though shopping over smartphones has been seen as a very important measure of the impact that these devices are having on sales, research is starting to be able to hint at the influence that the technology is having when it comes to in-store commerce, as well. Retailers are still benefiting from the marketing to smartphone and tablet carriers even when purchases are not made over that channel. Research is showing that smartphones…
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