inexpensive mobile marketing Archives

QR codes could be dethroned with image recognition software, if marketers are willing to turn their backs

02/11/201202/10/2012 Stephen Vagus

QR codes have become popular tools for advertisers and are beginning to find favor with consumers, but not everyone is happy with the black and white, blocky barcodes. Herbert Bay, owner of Swiss technology company Kooaba, believes that the codes have no place in the world of technology. Bay’s company has been working on a number of image recognition programs over the past six years. The apps are meant to bridge the gap between the offline and online worlds, and the company has released a new program that may serve…

Mobile techniques for sales generation

01/08/201201/08/2012 John Montgallo

Mobile statistics throughout the industry are indicating that it has now reached the point that over two thirds (70 percent) of people in the United States with mobile devices are in the habit of regularly sending text messages, and that another 40 percent use their mobile device to use apps or browse the mobile web. Businesses wanting to take advantage of this knowledge can use the following techniques to generate new sales via mobile technology: • Create an email newsletter that can be obtained via text message. Businesses that offer…

Research and Markets report shows 4,500% growth in QR code scans in 2011

12/23/2011 Jesse Collins

Research and Markets, a market research firm, has released a new report concerning the growth of QR codes and how much they have been scanned this year. 2011 has been a successful year for the codes as many more companies have begun incorporating them into their marketing campaigns. Awareness of the codes has been swelling amongst consumers, who had never before been exposed to such mobile technology. The report details how quickly the codes have grown in a single year. According to the report, QR code scan rates have jumped…