The barcodes displayed on ads offer faster, direct access to product info. Industrial Magnetics, Inc. (IMI) has unveiled its new product advertisements featuring QR codes that allow smartphone using consumers to rapidly obtain additional information about the company’s products by way of its website. The quick response barcodes are compatible with any smartphone or tablet device. By scanning the QR codes in the IMI ads, consumers are automatically directed to the relevant product page on the company website. It eliminates the need for the individual to have to type the…
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