In 2016, the Indian population is expected to take on smartphone based shopping with a vengeance. According to a recent study that has been published jointly by Grant Thornton and the Associated Chambers of Commerce and Industry of India, online purchases made over mobile commerce will break the 40 million mark by the close of next year. Comparatively speaking, the current level is believed to be around 30 million mobile device users. As a whole, the e-commerce market growth rate is expected to grow at a compound annual growth rate…
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Smartphone market in India is under Microsoft’s spotlight
The growth that is being seen in that marketplace is making it highly attractive to this company. India has now managed to establish itself as the largest smartphone market in the world, and Microsoft Devices Group (MDG) is now placing a considerable focus on that part of the world, with a great deal of optimism with regards to building its share within the country. This, according to T. S. Sridhar, the Microsoft Mobile Oy director of mobiles, Nokia India Sales Pvt. Ltd. Microsoft also made certain that whenever there is…
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