Mobile commerce continues to grow in India

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New report predicts exponential growth for mobile commerce in 2015 Mobile commerce is growing quickly in India. Many of the country’s retailers are beginning to invest in the mobile space as a way to engage consumers that are using their smartphones and tablets to shop online and in physical stores. Vizury, a leading marketing and remarketing firm, has released a new report concerning the state of India’s mobile commerce sector. The report shows that the sector is poised to see exponential growth in 2015. Report shows that mobile commerce represents…

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Indian consumer prefer e-commerce over in-store shopping

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Survey shows that consumers enjoy shopping online more than they do in physical stores Dyn, an Internet performance management company, has released the results of its latest survey concerning e-commerce. The report shows that the majority of consumers in India believe that the online shopping experience is more enjoyable than their in-store experiences. Consumers seem to favor e-commerce due to its convenient nature, and many retailers are making efforts to bolster their presence online in order to engage consumers in a more effective manner. Mobile commerce is driving the growth…

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Myntra takes a bold step into the mobile commerce world

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Retailer to shut down its website in favor of its mobile endeavors by the end of the year Online retailer Myntra is looking to retire its presence from the web in the near future. The Indian retailer will not disappear entirely, however, as it will become a mobile-only company by the middle of this year. In order to accomplish this task, Myntra is rumored to be making three acquisitions that will support its move toward the mobile space. The growing mobile commerce scene in India may be one of the…

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IBM launches new servers to support mobile commerce in India

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z13 mainframe servers aim to make mobile payments more secure and convenient IBM has announced the launch of its new z13 mainframe servers in India. The new servers will introduce more security to the Indian mobile commerce space, using real-time encryption on all mobile transactions made by e-commerce and mobile commerce firms. According to IBM, the z13 mainframe is able to process some 2.5 billion transactions every day. The servers could be a powerful boon for the Indian mobile payments space, which has been growing significantly in recent years. Servers…

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MasterCard to bolster mobile payments in India

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MasterCard forms agreement with Gujarat government to accelerate adoption of mobile commerce MasterCard has announced that it has formed an agreement with the Indian state of Gujarat, adding the state government to a portfolio of 44 other such entities that MasterCard has in its portfolio. Per the agreement, the state government and MasterCard will work together to accelerate the adoption of mobile payments. The two organizations will work alongside one another to encourage businesses, transit authorities, and other governments to embrace mobile commerce. India continues to be one of the…

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