Myntra takes a bold step into the mobile commerce world

india mobile commerce, standard qr code

Retailer to shut down its website in favor of its mobile endeavors by the end of the year Online retailer Myntra is looking to retire its presence from the web in the near future. The Indian retailer will not disappear entirely, however, as it will become a mobile-only company by the middle of this year. In order to accomplish this task, Myntra is rumored to be making three acquisitions that will support its move toward the mobile space. The growing mobile commerce scene in India may be one of the…

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Mobile commerce is being driven by cheaper smartphones

india mobile commerce, standard qr code

Smartphone based shopping saw an growth of an astounding 800 percent last year, and it is still rising. According to data that has been released by Flipkart, an online retailer, it is expecting a compound annual growth rate (CAGR) in mobile commerce of another 150 percent that will occur until 2016. Smartphones are tremendously commonplace and are vital to the growth of the m-commerce sector in India. At the moment, e-commerce in India is estimated to be worth about $4 billion. However, as cheaper handsets have become widely available, it…

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M-commerce typically happens in non-metropolitan areas

Ebay m-commerce News

A recent eBay marketplace study showed that half of mobile purchases occur outside metro centers. eBay has just released the results of one of its most recent surveys, which have indicated that 49 percent of m-commerce users – that is, about half of the people who participated in its study – are not from metropolitan areas. The survey involved the participation of 1,345 Indian people who are mobile users. This is the first study that eBay has conducted regarding the use of m-commerce in India. For the purposes of the…

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