Among smartphone users, two thirds intend to use the devices in brick and mortar shops. The results of an analysis performed by Prosper Mobile Insights have been released, and they have revealed some interesting details regarding the way that mcommerce will be used by shoppers throughout the holiday season. This could provide retailers with some important insight for adjusting their campaigns to boost their ROI. This type of information is critical for last minute changes for the holiday season. What the research discovered, was that 55.3 percent of all mobile…
Read MoreMcommerce will play a role in 2 out of 3 in-store shopping experiences
