in store mobile module Archives

The impact of multichannel commerce on brick and mortar and online shops

02/26/201202/26/2012 Jennifer Goula

Multichannel commerce has now arrived and has a firm foothold in the mainstream shopping experience of consumers, allowing them to use various types of devices to assist them in their purchasing decisions and processes. Customers aren’t just heading out to the nearest store in order to buy the products and services that they want, but they are also including the use of devices at home and work, such as desktops and laptops, as well as mobile devices no matter where they are – including in-store, such as smartphones and tablets.…

Home Depot’s New QR Code Campaign Released

03/23/201103/23/2011 Jorge Gonzalez

Home Depot has long been lauded for its helpful and enthusiastic staff. The retailer has prided itself on the experience it offers customers and is now taking their efforts to the next level by using QR codes in their stores. Today, the retailer announced that they will be using the codes in a series of advertisements that will be launched nationwide. They will also be directing consumers to download scanning applications to their smart phones so that they will be able to participate in the campaign. The codes have become…

How companies are spending their marketing dollars in 2011

03/12/2011 Jorge Gonzalez

For small to medium sized businesses, it is expected that these will increase their spending on digital advertising and marketing this year as compared to the previous one according to the Outlook report for 2011 released by Borrell Associates. In this report, 2,800 owners of SMBs were surveyed and results indicate that 84% of them will be spending on digital advertising while 53% will increase this part of their budgets. Results further indicate that a 30% growth is expected on the amount that these companies will spend on social media…

Look around…they are popping up everywhere!

02/26/201102/24/2011 Stephen Vagus

As QR codes see prolific use around the world, new ways to implement them are being discovered. With the codes quickly becoming an essential part of the advertising process, the need to carve out a unique identity amidst industries that are clamoring to use the technology is rising. Digby, a leader in mobile commerce for top retail brands, is trying to provide retailers with a winning edge with their new in-store mobile module. The module allows consumers to scan QR codes to access, browse and purchase products from retailers. The…