in-store mcommerce Archives

Mcommerce consumers want more information from stores

01/05/201304/13/2014 Sam Lambert

Shoppers want to be able to learn more about what they want, before they make a purchase. A mcommerce study performed by the Moosylvania ad agency has determined that 80 percent of smartphone owners would like to see more product information that is optimized for their devices as they shop in stores. The research also showed that half of the respondents had made a purchase between $100 and $999 over mobile. The report that was released about the study was called “The Shopping Experience in a Smartphone World”. It involved…

Mcommerce survey shows use of channel will boost holiday sales

11/21/201211/20/2012 Jesse Collins

The research has shown that shopping can be boosted on a number of different levels. A recent survey performed by MarketLive regarding mcommerce has shown that in the upcoming busiest shopping season of the year, this channel can play an exceptionally important role in increasing sales, on a broad spectrum of different levels. The multi-channel shopper survey indicated that 16 percent of people plan to shop exclusively over mobile. This means that all of their gift buying purchasing will occur on the mcommerce apps and websites of their favorite stores,…