Mobile marketing tests start for Yahoo in-app ads

Yahoo Headquarters mobile marketing

In the hopes of jumpstarting its m-business, the company is reportedly working on new advertising in its application. In an effort to try to give its mobile marketing business a shot in the arm in a similar way to what Facebook has recently accomplished, Yahoo has started to test new in-app ads that can be clicked by device users in order to conveniently install an application onto the smartphone or tablet they are using. This move looks quite similar to the mobile app install ads from Facebook, though there are…

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Mobile marketing in-app purchase label created by Apple

Apple mobile payments

As freeware applications increase in popularity, the opportunities for shopping are also rising. As iOS developers increase the number of freeware applications that are available to Apple device users, it has encouraged that manufacturer to create its own mobile marketing label for in-app purchases in order to keep up with the rapidly rising deployment of opportunities of that nature. The dynamics of the App Store have been consistently changing because of this trend. Therefore, Apple has responded by making mobile marketing more transparent, when in-app purchases are present within an…

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