Mobile advertising market has most click-through success with tablets

mobile advertising market Apple tablet commerce iPad

A recent study revealed that larger screen device owners are picking up in their interaction with ads. According to a study published by Furion Analytics Research and Consulting LLP, the mobile advertising market is growing quickly through tablet users. In fact, the report predicted a compound annual growth rate (CAGR) of almost 25 percent from 2014 through 2020. The mobile ad marketplace is already generating over $21 billion in annual revenue worldwide. As mobile phone and tablet shipments are set to reach almost 600 million annually by the end of…

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Mobile ad for porn displayed in children’s app

mobile technology kids children

The advertisement was shown on the screen of the Talking Tom Android application for kids as young as 5 years. Regulators are currently investigating a situation involving a highly inappropriate mobile ad placement, in which a port site’s sexually explicit advertisements appeared on the screen in a children’s game app. The game that displayed the banner ad was meant for kids as young as five years old, called Talking Tom. The mobile ad was for a company called Ewank.com. The banner advertisement featured a picture of several naked women who…

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Mobile marketing tests start for Yahoo in-app ads

Yahoo Headquarters mobile marketing

In the hopes of jumpstarting its m-business, the company is reportedly working on new advertising in its application. In an effort to try to give its mobile marketing business a shot in the arm in a similar way to what Facebook has recently accomplished, Yahoo has started to test new in-app ads that can be clicked by device users in order to conveniently install an application onto the smartphone or tablet they are using. This move looks quite similar to the mobile app install ads from Facebook, though there are…

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Mobile marketing in-app purchase label created by Apple

Apple mobile payments

As freeware applications increase in popularity, the opportunities for shopping are also rising. As iOS developers increase the number of freeware applications that are available to Apple device users, it has encouraged that manufacturer to create its own mobile marketing label for in-app purchases in order to keep up with the rapidly rising deployment of opportunities of that nature. The dynamics of the App Store have been consistently changing because of this trend. Therefore, Apple has responded by making mobile marketing more transparent, when in-app purchases are present within an…

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