Mobile commerce benefits from 4G availability

mobile commerce shopping

The increasing adoption of this high speed tech is encouraging consumers to shop and browse more over smartphones. A recently released report from the United Kingdom has now revealed that as high speed 4G technology achieves greater adoption rates, mobile commerce has also been increasing in its appeal and popularity, as users with faster internet on their smartphones brows and shop more while they’re on the go. The added connection speed gives mcommerce the ability to provide a much more engaging experience. The report was based on a research survey…

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Mobile commerce may account for half of online sales by the end of this year

mobile commerce and NFC technology

Retailers are feeling the need to embrace mobile consumers more aggressively Retailers throughout the world have taken note of the promise that exists in the mobile space and many have begun making moves to be make themselves more attractive to consumers with mobile devices. Mobile commerce has once been considered a temporary phenomenon that would eventually lose momentum and become nothing more than a gimmick that consumers appreciate from time to time. Now, however, consumers have shown that they adore mobile commerce, and retailers are feeling the need to accommodate…

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Latest U.K. mobile shopping trends show increase of 254% taking 9% share of e-commerce

mobile commerce and NFC technology

It’s still up to retailers to cater to mobile shopping trends to increase conversion. According to a report from a U.K. e-commerce trade association, Interactive Media in Retail Group (IMRG), mobile shopping trends data indicates that m-commerce is rapidly on the rise. In fact, their data indicates that when compared to March 2011, there was an increase of 254 percent in the same month of this year. Equally, though, the IMRG Capgemini e-Retail Index shows that there is still a tremendous amount of room for conversions in that channel to…

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