Tag: immersive mobile ads

Physicians Formula allows consumers to sample products via AR makeup ads

Sam Lambert
AR makeup ad - cosmetics - makeup brushes

The popular cosmetic brand lets viewers virtually sample makeup products. Augmented reality (AR) ads are nothing new and now California-based cosmetic company Physicians Formula is following the trend with its AR makeup ads. The ads work with either a web or mobile camera. Physicians Formula partnered with FaceCake Marketing Technologies on banner ads using augmented reality. The ads, which appear on websites like The Huffington Post and SheKnows, reported Mobile Marketer, work with a web camera or a mobile camera. It is also possible to upload a saved photo. Either…

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Bacardi social media marketing strategy adds Facebook immersive mobile ads

John Montgallo
Facebook mobile social media marketing

This effort is mean to help the brand’s messages to be delivered on a quality global level. Bacardi has now become the first among brands of alcohol to implement a social media marketing strategy that includes the new mobile ad format from Facebook called Immersive Canvas. This is meant to enhance the quality of Bacardi’s creative when it comes to the mobile sphere. Now, Bacardi is hopeful that this new component to its social media marketing – which will make it possible to use an experience somewhat like a microsite…

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