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Xcel Brands brings augmented reality to Isaac Mizrahi

Xcel Brands brings augmented reality to Isaac Mizrahi

(adsbygoogle = window.adsbygoogle || []).push({}); Xcel and Aurasma give Isaac Mizrahi a high tech upgrade Xcel Brands, a leading multichannel retail and marketing organization, acquired the Isaac Mizrahi fashion brand last September and is now looking to put a high-tech twist on it by introducing augmented reality. The organization has been an advocate for augmented reality for years, using it to sell popular brands to tech-savvy consumers. Now, the company is focusing its efforts on the new … Read entire article »

Filed under: Augmented Reality, Fashion/Art, Featured News, Technology News, Trends

Codee IR platform brings augmented reality to mobile marketing

Codee IR platform brings augmented reality to mobile marketing

Codee announces new image recognition platform Codee Software, a technology company and augmented reality developer, has announced the release of a new image recognition platform that utilizes augmented reality technology. Called Codee IR, the platform is equipped with a large array of phone and cloud-based image recognition technologies as well as web services. The Codee IR platform will be used by Codee’s mobile applications to recognize a wide assortment of advertisements, logos, and other images. Codee’s … Read entire article »

Filed under: Augmented Reality, Commercial, Featured News, Mobile Marketing, Technology News, Trends