Lenco and iLoop announce $42 million mobile marketing merger

Mobile Commerce Industry

Lenco Mobile and iLoop Mobile, two mobile marketing companies, have announced that they have entered into a merger with the intention of combining their offerings in order to expand their worldwide reach and provide an enhanced solutions suite. The companies will now be offering MMS messaging, mobile greeting cards, site building, and loyalty program products in the mobile sphere. iLoop has operations in Mexico, Singapore, and South Africa, while Lenco is based in the United States. That said, iLoop has been providing mobile marketing in the United States for many…

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Taking a look at the mobile marketing industry headliners

Mobile Marketing News

Mobile advertising and marketing has taken the digital marketing industry by storm and the media has not failed to notice. From analytics to SMS and from display advertising to marketing metrics, businesses of all sizes around the world are connecting with current and prospective customers through their mobile devices. In analytics, iLoop Mobile and Webtrends have held the largest headlines recently as the mobile market enabler announced that it has taken on the mobile analytics company as its partner. That said, iLoop Mobile will be gaining a great deal more…

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