Awareness of QR codes growing in Germany as companies begin to adopt mobile strategies

QR Code

Germany’s Lobbe Group, an industrial waste disposal company, was an early adopter of QR codes when they began appearing in Germany a few years ago. The codes were plastered on a select few of the company’s waste disposal trucks and the response has been favorable. The company is now launching a new campaign that will emblazon their entire fleet of trucks with QR codes. The campaign is being designed to help other businesses connect with the Lobbe Group. In Germany, QR codes are still uncommon. The codes have seen modest…

Read More