IDC has just released the results of its latest research that highlighted the trends in smartphone advertising. Global market intelligence provider, IDC, has produced a report that has revealed some important trends in the mobile channel regarding the use of social media marketing and its position in the ad market. The research findings have been considered to be eye-opening by many in the industry. What they showed in the report entitled “2012 U.S. Mobile Advertising Market Sizing and Vendor Market Shares”, was that large social media marketing publishers, including Facebook,…
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