Ibotta’s report finds that 47% of consumers prefer shopping on their mobile device. In its first ever Mobile Commerce Report, Ibotta, the Denver-based mobile shopping app, revealed that there were key trends regarding how and when consumers engage in mobile shopping. Knowing these trends could help retailers strengthen their m-commerce strategies to reach and connect with new audiences in the future. Fewer consumers are shopping in-store retail locations today than five years ago. Over the last ten years, mobile shopping has significantly changed. Both mobile devices and retail mobile shopping…
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