Tag: ibm research

IBM Research brings augmented reality to mobile shopping

Sam Lambert
Augmented Reality shopping mobile commerce

Augmented reality application introduced by IBM Research IBM Research, the research and development arm of IBM, has developed a new mobile application that could have a major impact on the way people shop for products. Shopping via a mobile device is becoming more popular due to the convenience it offers consumers. Devices like smart phones and tablets provide consumers with a way to research products, find better deals, and even make purchases directly from their mobile device. IBM Research believes that mobile shopping can be enhanced through the use of…

Read More

Augmented reality shopping cited as a future trend by IBM Research

Julie Campbell
mobile shopping

IBM Research creates new application that could better facilitate augmented reality shopping IBM Research, the research and development arm of the IBM Corporation, believes that augmented reality shopping is the way of the future. Indeed, augmented reality has been becoming more popular among consumers, but this is primarily due to the technology’s use in the field of entertainment and marketing. As proof that augmented reality shopping will become a powerful trend in the retail industry, IBM has created a prototype mobile application that acts as a user’s personal assistant while…

Read More