IBM has made an announcement as the most recent element in its Smarter Commerce initiative, launching a new software that makes it easier for consumers to browse, and purchase retail items using social networks and mobile devices. IBM is putting the spotlight on its ability to boost the ability of retailers to engage their clients by assisting them in taking advantage of rapid changes in the way the digital marketplace is always changing, so that customer demands can be better met, performance can be improved, and digital age customers will…
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IBM analytics forecast hot holiday shopping season over mobile devices
IBM has used its extensive resources for analytics to determine that the 2011 holiday shopping season will boom with more use of mobile devices to make purchases over retail sites than ever before. The company has forecasted that throughout the heat of the November holiday shopping season, a never before seen 15 percent of Americans will be using a mobile device to visit a retailer’s website. These findings were based on IBM’s use of cloud analytics from its range of analytics solutions. The IBM Coremetrics Benchmark data indicated that there…
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