Just as the most important time of the year for retail sales gets started major predictions are made about its successes. Retailers, marketers and consumers, themselves, are now knee-deep in offline, online, and mobile shopping as the holiday rush has started, and IBM has released its predictions with the way that this year’s sales are headed. The five day period that started on Thanksgiving is a make or break weekend for most retailers. At the beginning of it all, IBM predicted that there would be a growth in online sales…
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Mobile commerce will drive 1 of every 2 Thanksgiving Day online purchases
IBM is now predicting that smartphones and tablets will surpass desktops for the first time ever. As the official start of the holiday shopping season approaches, and as early shoppers are already heading out to see what ideas and deals they can find, IBM has now predicted that on Thanksgiving Day the online shoppers will be conducting price comparisons, reading about products and making purchases over mobile commerce will represent 53 percent of all online shopping activities. This represents an increase of 23 percent over the figure that was calculated…
Read MoreMobile commerce on Christmas Day was led by smartphones
Shopping trends on December 25 were revealed by IBM and showed that cell phones beat out tablets. IBM has released its figures regarding mobile commerce and shopping trends that occurred on Christmas Day 2013, and it has shown that even though the tablet has been seen as the primary shopping device, it was smartphones that led the way on that specific day of the year. This is according to the IBM Digital Analytics Benchmark and the assessments it included. When it comes to mobile commerce both in traffic and in…
Read MoreMonitise and IBM team to bring new mobile commerce services to Europe
Mobile commerce services coming to Visa Europe Monitise, a mobile commerce firm, has teamed with IBM to provide new services to member banks of Visa Europe. Together, the two companies will work to promote mobile commerce services that are linked to cloud computing technologies from IBM. Introducing cloud computing to mobile commerce is not a new idea, but very few companies have managed to accomplish this feat successfully. Cloud computing could help bring a new level of security to mobile commerce that may make consumers more comfortable with purchasing products…
Read MoreMobile commerce grew 31 percent in 2013’s first quarter
According to the latest IBM Online Retail Index, shopping with smartphones and tablets is growing fast. Driven primarily by shopping over tablets, mobile commerce sales rose by 31 percent in this year’s first quarter, as multi-channel buying has become one of the most popular ways to learn about and purchase products. At the same time, the same data indicated that retail sales in stores rose by 3.7 percent in that same time. These figures are from the latest IBM Online Retail Index, as well as from the U.S. Department of…
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